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The most popular dog breeds in australia 2015

..... shih tzu popular 2012
  .....

This is the second article in the series of the best or most popular dog breed list for 2012. Google data is used to compare monthly exact search volumes for dog search terms in Australia UK and Ireland in 2012 compared to 2011.

The reason that these European counties were chosen is that they have one of the highest dog ownership per capita of any country in the world AND the highest dog related searches on Google per capita in the world!

Breeds with the highest search volumes are listed at the top of the tables. Subsequent breeds are listed as a proportion of the leading dog volume search numbers per month. For 2012 a six month average of Google search volumes was taken to provide a more accurate reference, these were for the months April to September 2012.

AUSTRALIA most popular dog breed list 2012

2

The most popular dog breed search in Australia is still the German Shepherd. Google adwords tools show it to have approximately 8,100 exact searches per month via its search engine and search partners top five positions are taken up with three large dogs (German shepherd 100%, Labrador 82%, golden retriever 82%) and two small dogs (Pomeranian 90% and French bulldog 82%).

Every dog breed in the top ten of 2012 are discrete breeds and adult version, not the puppy versions.  The Pomeranian and French bulldog both moved up one spot on the dog breed popularity list while the Labrador dropped a place and 18% in popularity compared to the leading breed in 2012.

A full analysis of the Australian top breed list for 2012 can be found in the companion article on this site.

AUSTRALIAN MOST POPULAR DOG BREED LIST 2012, 2011

RANK

2012

%

RANK

2011

%

1

[german shepherd]

100%

1

[german shepherd]

100%

2

[pomeranian]

90%

2

[labrador]

100%

3

[labrador]

82%

3

[french bulldog]

82%

4

[french bulldog]

82%

4

[pomeranian]

82%

5

[golden retriever]

82%

5

[golden retriever]

82%

6

[rottweiler]

79%

6

[beagle]

82%

7

[cavalier king charles spaniel]

62%

7

[rottweiler]

82%

8

[shih tzu]

62%

8

[bullmastiff]

44%

9

[dachshund]

62%

9

[bernese mountain dog]

36%

10

[cocker spaniel]

54%

10

[poodle]

36%

11

[staffordshire bull terrier]

43%

11

[golden retriever puppies]

36%

12

[west highland terrier]

29%

12

[german shepherd pups for sale]

29%

13

[german shepherd puppies]

27%

13

[boxer dogs]

24%

14

[golden retriever puppies]

25%

 

 

 

15

[german shepherd puppies for sale]

23%

 

 

 

UK  most popular dog breed list 2012

The most popular dog breed in the UK was the German shepherd, again. It had 28,100 exact searches per month on average over the last six months. Again the shih tzu phenomenon that saw this breed in Australian or American go from lower than the list in 2011 to near the top was   repeated in the UK with the shih tzu ranking second with 93% of the searches that were used for the German shepherd.

the next three breeds of the top five in the UK were: cocker spaniel 91%, Labrador 88% and Staffordshire bull terrier 82%. It is noted that neither the cocker spaniel or the Staffordshire were on the 2011 list.

New entrants on the 2012 list are: bischon frise 72%, cavalier king charles spaniel 49% , pug 39% and chihuahua 40%.

The following breeds disappeared from the list in 2012: rottweiler (100% in 2011), bullmastiff (55% in 2011)

UK MOST POPULAR DOG BREED LIST 2012, 2011

RANK

2012

%

RANK

2011

%

1

[german shepherd]

100%

1

[beagle]

100%

2

[shih tzu]

93%

2

[german shepherd]

100%

3

[cocker spaniel]

91%

3

[rottweiler]

100%

4

[labrador]

88%

4

[labrador]

100%

5

[staffordshire bull terrier]

82%

5

[pomeranian]

82%

6

[bichon frise]

72%

6

[french bulldog]

67%

7

[golden retriever]

72%

7

[yorkshire terrier]

67%

8

[pomeranian]

64%

8

[golden retriever]

67%

9

[french bulldog]

59%

9

[bullmastiff]

55%

10

[cavalier king charles spaniel]

49%

10

[west highland terrier]

45%

11

[yorkshire terrier]

45%

 

 

 

12

[labrador rescue]

45%

 

 

 

13

[pugs for sale]

39%

 

 

 

14

[chihuahua puppies for sale]

40%

 

 

 

15

[west highland terrier]

36%

 

 

 

Ireland  most popular dog breed list 2012

Ireland is a lot smaller in population than the UK, but it is the second highest dog associated search per capita on google in the world, behind the UK. Since the UK and Ireland are the birthplace of many dog breeds, it is only sensible that analysis of this country should be considered to see teh affect of global trends, and how the list has changed in comparison with the UK. The most popular breed in Ireland for the last six moths, the bichon frise, had 2,483 exact searches per month.

The five most popular searched dog breeds in Ireland for 2012 were: bichon frise 100%, shih tzu 64%, german shepherd 62%, golden retriever 58%, staffordshire bull terrier 54%.

The new breeds in the 2012 list are: shih tzu 62%, staffordshire bull terrier 54%, yorkshire terrier 50%, cocker spaniel  46%, labrador 41%, siberian husky 35%, springer spaniel 33%, french bulldog 27%,

The dog breeds that disappeared from the list and their 2011 popularity are: beagle 63%, bernese mountain dog 55%, boxer dogs 45%, newfoundland dog 37%, bullmastiff 30%

IRELAND MOST POPULAR DOG BREED LIST 2012, 2011

RANK

2012

%

RANK

2011

%

1

[bichon frise]

100%

1

[yorkshire terrier]

100%

2

[shih tzu]

64%

2

[golden retriever]

81%

3

[german shepherd]

62%

3

[german shepherd]

81%

4

[golden retriever]

58%

4

[beagle]

63%

5

[staffordshire bull terrier]

54%

5

[rottweiler]

63%

6

[pomeranian]

50%

6

[bernese mountain dog]

55%

7

[yorkshire terrier]

50%

7

[pomeranian]

55%

8

[rottweiler]

48%

8

[boxer dogs]

45%

9

[cocker spaniel]

46%

9

[west highland terrier]

45%

10

[labrador]

41%

10

[newfoundland dog]

37%

11

[siberian husky]

35%

11

[bullmastiff]

0.3

12

[springer spaniel]

33%

 

 

 

13

[west highland terrier]

28%

 

 

 

14

[french bulldog]

27%

 

 

 

CONCLUSIONS

The top five breeds in each country were:

Australia (german shepherd, pomeranian, labrador, french bulldog, golden retriever)

UK (german shepherd, shih tzu, cocker spaniel, labrador, staffordshire bull terrier)

Ireland (bichon frise, shih tzu, german shepherd, golden retriever, staffordshire bull terrier)

The German shepherd still maintains popularity across three countries over the last year.

Thee of the top five breeds in the UK and Ireland are the same (german shepherd, shih tzu,  staffordshire bull terrier). Australia has two breeds in common with UK (german shepherd, labrador)  and two breeds in common with Ireland (german shepherd, golden retriever) .

The breeds that disappeared from the 2012 lists were:

Australia beagle, bullmastiff, bernese mountain dog, poodle and boxer dogs.

UK - rottweiler (100% in 2011), bullmastiff (55% in 2011)

Ireland: beagle 63%, bernese mountain dog 55%, boxer dogs 45%, Newfoundland dog 37%, bullmastiff 30%

It is noted that there is a similar list of new dog breeds in the 2012 list across countries.

There is also a similar list of breeds that failed to make the list again in 2012 across the three countries.

However the list of dog breeds that disappeared from the Australian list are more similar to those that disappeared from the American and Canadian list, than the UK and Ireland dog breed list.

This analysis suggests that Australia follows the trends of most popular dogs more from America than the UK or Ireland.

It also shows that proximity of countries makes the biggest difference to what dogs are trendy. that is the American dog breed trend list is most similar to Canada, and the UK list most similar to  Ireland.

One concern raised with these trends is what becomes of breeds that are incredibly popular one year and disappear from the top 15 altogether the next year. Are breeders set up to be able to weather such extremes in popularity and what becomes of a breed that is no longer popular? Are they no longer popular because marketing made people buy them, and an inappropriate fit to the purchaser sees people abandon these dogs.

Article by Bruce Dwyer. If you wish to use any of this information please refer to the article as a reference and provide a link to http://www.healthydogtreats.com.au

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